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Jobs at Lightbend

Senior Product Marketing Manager

Location: San Francisco, CA

Department: Marketing

Type: Full Time

Min. Experience: Manager/Supervisor

As a Senior Product Marketing Manager at Lightbend, you will lead product marketing for Lightbend Reactive Platform and/or Lightbend Fast Data Platform. You will help shape the go-to-market strategy, translate it into short-term and long-term plans, and execute against those plans. You will be able to think strategically and work well with others to advance the company’s goals, while not being afraid to roll up your sleeves and getting work done yourself.

In this critical role, you will:

  • Develop segmentation, targeting and positioning for Lightbend Reactive Platform and/or Lightbend Fast Data Platform.
  • Acquire deep customer knowledge through market research and customer interviews, and subsequently develop and/or refine target buyer personas.
  • Develop content assets such as datasheets, presentations, whitepapers, blog posts, website copy & Webinars to nurture different personas through their Lightbend journeys.
  • Work with Lightbend’s sales and partner teams to understand enablement needs and then create programs and content assets to meet those needs.
  • Work with Lightbend’s inside-sales and demand-gen teams on campaign strategies and messaging.
  • Develop thought leadership content targeted at industry influencers and CxO level customer audiences.
  • Work with Lightbend’s strategy, product and sales teams on pricing and packaging.


  • 8+ years of product marketing in B2B Software/Infrastructure; Middleware and Enterprise SaaS experience is highly desired.
  • Experience building and launching successful GTM enablement plans, as well as competitive strategy, messaging and differentiation.
  • Demonstrable track record in creating compelling content aimed at different customer segments and personas, including content aimed at executives and analysts.
  • A track record of successfully collaborating across distributed, cross-functional teams on large, complex product marketing projects.
  • Demonstrated aptitude for quickly coming up to speed on new technology concepts.
  • Excellent written and verbal communication skills, including the ability to easily translate technology features into business benefits.
  • BA/BS in Computer Science or similar technical degree. MBA preferred.
  • Be able to work in the Lightbend San Francisco office.
  • Ability to travel up to 25% within the US and internationally.

What We Offer:

Lightbend is a fast-paced, collaborative environment in which you will be working on the most challenging and innovative technical endeavors. With a strong focus on work-life balance, you will have full benefits and everything you need to thrive!

Lightbend is an Equal Opportunity Employer   

Click HERE to apply or use one of the following links

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